How to Make Sure Your SEM Agency Is Giving You Their Best
Retaining an SEM agency is similar to figuring out a loved one: It’s tricky at times to understand exactly what goes on in their minds, it’s important to keep track of important events along the way and the ups and downs are inevitable. How could you predict whether the relationship with your SEM agency is a great bond or an unavoidable failure? And how could you make sure it starts out strong and carries on that way? Why Small Companies Should Not Use SEM Agencies Search engine marketing is a tedious occupation, ungrateful at times and, while easy to learn, incredibly hard to master. It’s a time-consuming effort to create even a sub-par conversion rate, not to mention a successful overall campaign. Unexpectedly, the pain is the same for small and large companies alike. As any SEM agency could (but probably wouldn’t) tell you, it’s very hard to create a profitable business with many small businesses as clients, due to the ridiculous amount of hours spent o...